Welcome to Orange Academy, Africa’s first practical school of Integrated Brand Experience and storytelling

For storytellers, creators, healers, strategists, campaigners, marketers, and anyone helping the world give a damn.

Welcome home. 🥰

Two women taking a selfie in a meeting room with several people seated at a table behind them, some smiling and looking at the camera, with notebooks and water bottles on the table.

EXPLORE OUR PROGRAMS

A man and woman engaged in conversation indoors, with a colorful wall painting in the background. The man is wearing glasses, a striped shirt, and holding a tablet, smiling at the woman. The woman is wearing an orange checkered dress, gesturing with her hands while talking.
Three people standing in front of a wall with colorful sticky notes arranged on it, possibly participating in a planning or brainstorming session.
Black and white mural artwork depicting diverse figures, including a man with a mustache, a woman with glasses, a bird, and various abstract elements with geometric and organic patterns.

“Orange didn’t just teach me branding; it gave me the space to express my full creative self.”

- Eniola Falase, former Deloitte Brand Consultant and recording artist

Eniola Falase, a Nigerian Hamburg-based creative and Orange Academy graduate, delivers soul, R&B, and jazz. While crafting campaigns for brands like Nivea, Volkswagen, and Lufthansa. His 18-year music career, with standout collaborations and chart-topping records, showcases his dynamic talent.

At Orange Academy, we believe the future belongs to *brand creatives and storytellers who are more than executors.

It belongs to those with strategic brains, cultural insight, and the ability to deliver AI-powered outcomes.

What is a *brand? We define a brand as a strategic cultural idea.

“After completing Orange Academy’s IBX program, I was hired within weeks of my internship. Since then, I’ve helped our brands secure the #1 and #2 spots in our category. Next up is the rest of West Africa, but it all started at Orange Academy.”

Akeem Adetayo Oyalowo, IBX Alumnus

Head Of Trade Marketing, Eko Supreme Resources Nigeria Limited (SoKlin and Good Mama Detergents), 2015

FAQS

About Orange Academy

  • Orange Academy is Africa’s first practical school of brand experience and storytelling. We discover, develop, and deploy future storytellers, strategists, and makers with the skills, confidence, and real-world exposure to thrive in today’s creative industry. It does sound cheesy, but we’re not a school. We’re a mindset, a philosophy, and an idea; that we are all born to create.

  • Orange Academy is for dreamers, doers, campaigners, culture-shapers, and changemakers. Whether you're just starting out, switching careers, or ready to sharpen your craft, Orange Academy is for anyone who believes creativity can move people and the world.

  • We’re not a traditional university, but our programs are recognized by top creative agencies, universities, industries, and global employers.

    Orange is a registered not-for-profit organization in Nigeria, approved by the government to deliver professional training that strengthens the creative economy.

    Industry insiders refer to our graduates as Orange Minds. It’s more than a nickname—it’s a mindset our students carry into the world. And trust us, it’s more powerful than a piece of paper.

  • Orange Academy was founded by Dr. Kehinde (Kenny) Bademosi while he was serving as Creative Director at Draft FCB in Lagos, Nigeria.

    It was the dawn of mobile telephones and the rise of social media, an era when advertising was about to change forever, as people gained more direct access to their audiences.

    Sitting through countless job interviews and reviewing hundreds of résumés at his ad agency, Kehinde noticed a pattern: the advertising industry was stuck in old ways, overlooking brilliant minds simply because they didn’t fit traditional molds.

    He believed it was time for a change. New kinds of talent, new ways of thinking, and new lived experiences needed to be recognised and nurtured. Anticipating a more tech-driven world, Kehinde wrote a manifesto titled "The New School of Thot." In it, he argued for a new approach to advertising—storytelling. This is called THIS ONE THING.

    That vision gave birth to Orange Academy. Not as a typical school, but as a space where storytelling meets strategy, and where people from all walks of life can learn to move culture, shape brands, and spark change.

  • What is a brand?
    For nearly two decades, we’ve chosen to keep the definition brutally simple:

    A brand is a
    Strategic.
    Cultural.
    Idea.

    Strategic—because you must make bold choices about what you stand for, who you stand with, and what you are not.

    Cultural—because culture eats strategy for breakfast. A brand can follow it, disrupt it, curate it, or linger at the fringes. Ignore it, you can't.

    Idea—because in the end, all of this has to live in one narrative that sticks. The ONE thing. The THE.

Learning and Application

  • Orange Academy prepares you for the future of creativity by focusing on what the industry values most: strategic thinking, cultural insight, and AI fluency. Instead of training for roles that automation is replacing, you’ll graduate ready to lead, able to build communities, shape narratives, and deliver AI-powered outcomes that today’s brands and organizations demand.

    • IBX — Integrated Brand Experience (flagship masterclass): runs twice a year; applications open ahead of each cohort.

    • DMC — Digital Marketing Course: enrolls year-round with rolling start dates.

    • Copy and Content, OCCD

    • Brand Identity Design, BID

    • What’s Your Story, WYS - A personal branding class (virtual)

    • Orange Story Accelerator for makers and doers

    To ensure you choose the right fit, please tell us about your goals and experience. Complete this short form, and our program team will guide you.

  • While most of our programs are in-person (because connection matters), we offer hybrid and online options for students worldwide. Sign up for updates and be the first to know.

  • Applications are simple. Click the “Apply Now” button at the top of the page, choose your program, and tell us a bit about yourself. We review each application carefully because at Orange, we’re not just looking for talent. We’re looking for hearts and a little bit of arrogance. Oh yes, some confidence that you’re worthy.

  • 8 Aderibigbe Shitta Street
    Maryland, Lagos
    Nigeria

    info@cluborangeng.com

    (+234) 909 967 2193

    (+234) 704 586 3980
    (+234) 706 438 4235

    You can also use this form here

Got more questions? See our full FAQ page here

“We are all born to be creators. I can’t watch an ad the same way anymore—colors aren’t just colors. Experience sits at the core of every strategy meeting. I find myself immersed in decoding the culture of our consumers and brands.”

Viviene Odofin, Orange Alum

Founder, Walk On Water Global Foundation.